Insight led brand development.

Hi! We are a brand NEW brand advisory business that has been forged over 25 years of working with the worlds foremost marketing companies and people.

As FMCG specialists we have a deep understanding of how a brand needs to be developed and managed for success.

Our areas of expertise include consumer insight, brand positioning, brand story, visual language development and brand asset management.

Led by Mike Robertson with support from his team based in Auckland, Melbourne & Amsterdam.

Why?

We meet many New Zealand businesses that have a great product idea or capability. What they lack is the insight and brand know how to:

Find opportunity through data and insights.

Crystallise data and insight into a brand articulation.

Take the articulation through to a visualised expression and idea.

Have consumer input nurture the idea for the best real world outcomes.

When we do this we deliver a brand that marries up company capability with real world opportunity. We call this the sweet spot.

It’s what we’ve spent a lifetime doing and its what we're really good at.